Is Your Website Content Out-of-Date?

Posted by IMEC on Sep 17, 2020 9:00:06 AM

This is an original article by Custom Direct, Inc.

Vintage is all the rage, but out-of-date details on your website are never in style. Your site is filled with important information about your business. In many ways, it becomes your round-the-clock salesman, accounting for much of the decision-making process conducted by potential customers. Ensuring website content is up-to-date and reliable is key in establishing legitimacy and trust - making the difference in gaining a new customer, or losing a sale. Here are the 5 areas of your site which might need updating. Some of these are “quick” fixes, while others may require a bit more effort. Regardless of time involved, each item on this checklist is valuable to your digital presence, and should be reviewed for accuracy:

1. Hours of Operation

During the summer, holidays, or any period of change within company structure, hours of operation can change-and this should be reflected on your site. If potential customers are searching for this information, it is a “green light” buying sign that they want to engage with your company and take the next step in the purchasing process. Especially during non-typical events, keeping your hours of operation accurate immediately sets the tone and instills confidence.

2. Contact Details

Your website probably includes contact information for your company, as well as key team members. Be sure to keep this information up-to-date. Whether it is your main company phone number and/or customer sales/support email addresses, ensuring this information is correct helps to avoid frustration and distrust.

3. Copyright Dates

Usually found in the footer (the very bottom of the page) of your site, an out-of-date copyright year is a key indicator to a site visitor of an abandoned site. Though a small detail, it becomes a larger issue when a potential customer begins to question, “Is this information reliable if the website hasn’t been updated in that long?” An easy way to check this off your list? Set a reminder every year for the first week of January to coordinate with your website developer.

4. About Us Page + Team Photos

Your website is a great place to highlight your company culture - and your About Us page is the prime spot! If your site includes team photos, as group shots, individual headshots, or both, be sure that they accurately reflect your team. By keeping photos current, you’re sending the message that your people are valued and providing a point of reference for your customers to know who they are working with on a daily basis. Turnover is natural, and new hires are exciting, and this ebb and flow within your company will help keep your website fresh. The About Us page is where you can tell your story-highlighting your brand promise, your company history, and what differentiates your company culture from the rest.

5. Capabilities Page

Last, but most importantly, your Capabilities page should contain all of your current products and services. While all of the copy and images on your website should be search engine optimized, the content on your Capabilities should also clearly explain what you are now offering. The information found on the Capabilities page is what most customers are looking for when they visit your site, so keeping it clearly written, and up-to-date, is vital.

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Identifying and Eliminating Waste Caused by COVID-19

Posted by Steve Sandercook on Sep 16, 2020 2:59:27 PM

Written by Steve Sandercock and Greg Thompson.

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DOL’s Latest Revisions Clarify Employer Responsibilities Under FFCRA

Posted by IMEC on Sep 15, 2020 2:20:00 PM

An original article byScott Cruz from Greensfelder.

On September 11, 2020, the U.S. Department of Labor (DOL) issued revised FFCRA regulations that clarify workers’ rights and employers’ responsibilities under the FFCRA’s paid leave provisions, specifically the Emergency Paid Sick Leave Act (EPSL) and Emergency Family and Medical Leave Expansion Act (EFMLEA). 

The primary impetus for the revisions to the FFCRA regulations was to provide clarity following the August 3, 2020, decision of the U.S. District Court for the Southern District of New York, which invalidated four different portions of the FFCRA regulations.

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What is the Difference Between CMMC, DFARS, and NIST 800-171?

Posted by IMEC on Sep 15, 2020 11:47:13 AM

This is an original post by Roisin Coleman of Alpine Security.

Without Cybersecurity Maturity Model Certificate (CMMC) compliance, a contractor will be barred from all future Department of Defense (DoD) contracts. The CMMC officially launched in January 2020, building upon the DFARS and NIST 800-171 standards with additional requirements for vendors working with the DoD. Understanding CMMC and how it differs from DFARS and NIST 800-171 is crucial to the current and future success of government contractors.

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Get to Know IMEC’s Board of Directors: Ashley S. Moy

Posted by Jordyn Shawhan on Sep 15, 2020 9:04:34 AM

Ashley S. Moy is the CEO and co-founder of Cast21, a corporation that produces innovative orthopedic solutions. As one of IMEC’s newest board members, Moy sat down (virtually) to tell us a little more about herself.

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Cybersecurity Common Sense is Not Always Common Practice

Posted by IMEC on Sep 14, 2020 2:12:03 PM

This is an original post by Christian Espinosa, CEO/Founder of Alpine Security.

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Training within Industry - Job Instruction (TWI-JI) During a Pandemic

Posted by Ed Huey on Sep 11, 2020 2:50:23 PM

During step 1 (Preparing the Worker), you are responsible for putting the person at ease to start the training. This may be a good time to discuss any concerns the learner my have about the current situation with Covid 19. Perhaps introduce all the safety measures your company has taken to keep the participant safe during this pandemic. 

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Internal Penetration Test vs Vulnerability Assessment: Which is Right for You?

Posted by IMEC on Aug 31, 2020 1:40:04 PM

An original article from Alpine Security.

Introduction

Many organizations ask us to perform an internal penetration test against their internal environment (inside the firewall). They may have heard that this is a good thing to do or think it is required for compliance. The reality is that very few organizations are mature enough to need an internal penetration test. An internal vulnerability assessment usually provides a better ROI. This post explains the main differences between an internal network penetration test and an internal vulnerability assessment. The intent of the article is to help you make an informed decision on which is best for you.

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How Automation and AI May Help Level the Playing Field for Women in Manufacturing

Posted by IMEC on Aug 25, 2020 12:27:37 PM

Written by Nicole Ausherman, Digital Information Specialist - NIST MEP.

Women make up about 29 percent of the manufacturing workforce despite filling 47 percent of the positions in the overall workforce, according to the Manufacturing Institute. While there have been periods of growth and decline, the dynamic is mostly unchanged since 1970, when women held 27 percent of the manufacturing jobs.

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Illinois Machine Shops Eligible for Exclusive Access to Market Research to Achieve Global Competitiveness

Posted by Simone Erskine on Aug 24, 2020 10:41:48 AM

Illinois machine shops are a critical component of the small and mid-sized manufacturing community and are the foundation of metal manufacturing supply chains. This sector is highly competitive, and success is dependent on understanding where you stand in comparison to your counterparts and identifying areas of improvement – a tool like benchmarking can provide powerful insights. IMEC is partnering with Gardner Intelligence and the Modern Machine Shop’s Top Shops Program to provide a fully-funded opportunity for forward-thinking machine shops to attain custom reports and benchmarking analysis of their current operations.

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