This is an original article by Custom Direct, Inc.

“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.