This is an original article from MFG Empire.

By: Matt O'Reilly, VP, MFG Empire

Credit: MFG Empire

In the evolving landscape of recruitment, social media has emerged as a game changer for
connecting with potential candidates, particularly in the manufacturing sector. With a vast
majority of the workforce active on various social media channels, leveraging these platforms for recruitment marketing can significantly enhance a company’s ability to attract top talent. Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.

Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over.  What is it? Should I care about it - is it important? What work is involved? How do I get started?  I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone.  Another reason is that a good amount of companies don’t know SEO is even “a thing.”