Who is StratMarketing Group?

StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.

This is an original article written by Jon Berbaum, President of Highland Solutions.

Journey maps are very popular tools at the moment, and with good reason. They’re a simple, fast, and effective way to help a team understand the experiences that customers are having with an organization from the customers’ point of view.