Attracting Qualified Applicants Through Social Media

Posted by IMEC on Feb 28, 2024 4:39:04 PM

This is an original article from MFG Empire.

By: Matt O'Reilly, VP, MFG Empire

Credit: MFG Empire

In the evolving landscape of recruitment, social media has emerged as a game changer for
connecting with potential candidates, particularly in the manufacturing sector. With a vast
majority of the workforce active on various social media channels, leveraging these platforms for recruitment marketing can significantly enhance a company’s ability to attract top talent. Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.

+

The 6 Basics You Need for Successful Marketing

Posted by IMEC on Apr 6, 2022 11:44:55 AM

This article is written by Winsby.

From initial planning to analyzing the results

Marketing seems simple: you’re just spreading the word about your company, right? That doesn’t take much skill, right? Wrong and wrong.

Marketing requires more than just putting together an email or writing an ad. Marketing is a nuanced, multifaceted process that can overwhelm even the most successful business operators.

+

How Manufacturers Are Using Online Marketing to Do More With Less

Posted by IMEC on Mar 30, 2022 11:00:41 AM

This article is written by StratMg.

Looking for ways to achieve consistent manufacturing sales growth? This post introduces B2B digital marketing strategies that we’ve seen generate more than $100M+ in sales for our industrial manufacturing partners. This method gets results!

So, if you’re seeking solutions for sustained manufacturing sales growth with less effort and time, read on!

Then, learn even more about putting digital marketing strategies into action in our manufacturing sales growth webinar produced in partnership with IMEC (the Illinois Manufacturing Excellence Center).

+

Is Your Website Content Out-of-Date?

Posted by IMEC on Sep 17, 2020 9:00:06 AM

This is an original article by Custom Direct, Inc.

Vintage is all the rage, but out-of-date details on your website are never in style. Your site is filled with important information about your business. In many ways, it becomes your round-the-clock salesman, accounting for much of the decision-making process conducted by potential customers. Ensuring website content is up-to-date and reliable is key in establishing legitimacy and trust - making the difference in gaining a new customer, or losing a sale. Here are the 5 areas of your site which might need updating. Some of these are “quick” fixes, while others may require a bit more effort. Regardless of time involved, each item on this checklist is valuable to your digital presence, and should be reviewed for accuracy:

+

    Subscribe to Email Updates:

    Stay Connected:

    Posts by Category