This is an original article by Michelle Kelly of K+L Storytellers.
This is an original article by Custom Direct, Inc.
“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.
Who is StratMarketing Group?
StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.
Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.
North Branch Works and IMEC are co-hosting an upcoming breakfast forum and discussion on Search Engine Optimization for Manufacturers on June 17th. The morning event will be held at WaterSaver Faucet in Chicago and feature web design and social media expertise from Orbit Media.
Why should you care about Search Engine Optimization (SEO)?
Some companies think they're immune to SEO because you may manufacture a very niche product and don't have much competition. Why would you need some tech gimmicks to vault your name to the top of a search engine list?