This is an original article by Custom Direct, Inc.
“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.
An original article byScott Cruz from Greensfelder.
On September 11, 2020, the U.S. Department of Labor (DOL) issued revised FFCRA regulations that clarify workers’ rights and employers’ responsibilities under the FFCRA’s paid leave provisions, specifically the Emergency Paid Sick Leave Act (EPSL) and Emergency Family and Medical Leave Expansion Act (EFMLEA).
The primary impetus for the revisions to the FFCRA regulations was to provide clarity following the August 3, 2020, decision of the U.S. District Court for the Southern District of New York, which invalidated four different portions of the FFCRA regulations.
Ashley S. Moy is the CEO and co-founder of Cast21, a corporation that produces innovative orthopedic solutions. As one of IMEC’s newest board members, Moy sat down (virtually) to tell us a little more about herself.
Illinois machine shops are a critical component of the small and mid-sized manufacturing community and are the foundation of metal manufacturing supply chains. This sector is highly competitive, and success is dependent on understanding where you stand in comparison to your counterparts and identifying areas of improvement – a tool like benchmarking can provide powerful insights. IMEC is partnering with Gardner Intelligence and the Modern Machine Shop’s Top Shops Program to provide a fully-funded opportunity for forward-thinking machine shops to attain custom reports and benchmarking analysis of their current operations.
Every quarter, around 100 IMEC clients have the chance to tell IMEC and our national partners terrific stories about the improvements made through their collaboration with IMEC in projects and events. Through a third-party administered survey, we ask clients to self-report accumulated impacts of cost savings, new investments, new or retained sales and new or retained employment from activities or projects completed with IMEC in the last year.
StratMarketing Group (StratMG) is a demand generation company that places high value on building authentic relationships with customers and partners.
Prior to starting StratMG, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMG was formed.
Manufacturers across the state are taking advantage of IMEC’s Illinois Manufacturing Innovation Voucher program! Just last November, IMEC announced a leading-edge economic development program to help small and medium-sized manufacturers accelerate technology adoption in their products and processes. Awarding up to $25,000 in matching funds, Illinois manufacturers can obtain external technical assistance to solve technology adoption challenges.
This article is contributed by the Illinois Department of Commerce and Economic Opportunity.
Exporting opens a literal world of opportunity for Illinois manufacturers as 95% of global consumers are outside of the United States. Despite this fact, only 1% of America’s small businesses are active exporters.
“The idea of selling products outside of the U.S. can be daunting for many companies that may have negative perceptions about foreign market opportunities, the export process, and funding resources,” said Margo Markopoulos, Director of the Illinois Office of Trade & Investment. “Fortunately, the State of Illinois has a robust international trade network that companies can tap into for confidential, customized, and complimentary services created to help Illinois manufacturers successfully promote and sell their products overseas.”
IMEC is helping to bridge the manufacturing skills gap through an innovative new approach. The recently launched Skills Gap Analysis project is expected to help participating manufacturers plan their future workforce requirements and strengthen their communities. Recognizing the urgent need for a project like this in many Illinois manufacturers, IMEC’s president, Dr. David Boulay explains: “One of the biggest issues for managers in the manufacturing sector today is knowing what knowledge and skills workers will need beyond today’s work. We’ve seen the same series of events occur across many of our client companies: changing customer preferences lead to new products, which then leads to changing the way the work is done.”