This is an original article from MFG Empire.

By: Matt O'Reilly, VP, MFG Empire

Credit: MFG Empire

In the evolving landscape of recruitment, social media has emerged as a game changer for
connecting with potential candidates, particularly in the manufacturing sector. With a vast
majority of the workforce active on various social media channels, leveraging these platforms for recruitment marketing can significantly enhance a company’s ability to attract top talent. Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.

Who is StratMarketing Group?

StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

It's not about you. Truly, no matter what business you are in, it's not about you.

Too many organizations unintentionally support internal cultures that focus on the company, not the customer.

For example, have you ever heard your team being negative about customers, saying that they "don't get it"? Or about a competitor, stating they are "less than" your organization? What both of these things have in common is that they aren't focused on understanding and serving the customer. If your customer "doesn't get it", that's on you. If your competition is "less than", is that your perspective or your customers?

1. Understand what a perfect client looks like. Where are they located? Which industries are they in? How are their decisions made? Who makes the decisions, and what are the most common objections?  Have the sales and marketing teams work together to determine what the perfect client looks like, get a list together and determine who your top 100 prospective clients are.  
2. Sales Team: Show the Marketing folks what the sales funnel looks like. How many touches (any time a prospective client sees your name) does it take for a client to agree to a meeting? How many meetings does it take to provide a proposal? How many proposals does it take to get a sale?  After you do the math (see, you thought you would never use algebra in your sales career), the marketing team will know exactly how many touches it will need to make in order to hit the sales goals of the company. Hopefully by going through this exercise, efficiencies and bottlenecks will be identified.  Now you are getting somewhere...
3. Get together and discuss what and how frequent these touches should be.  Examples of touches are phone calls, educational blogs, emails, LinkedIn connections, educational events and postcards. Both teams should work to determine the frequency of touches. With an established, consistent plan for implementing touches in place, potential clients will be made more aware of your services for when the need eventually rises (also referred to as drip marketing). 
4. Build a robust website. It is up to the marketing department to make sure prospective clients have positive experiences with your branding and website. Beyond having an initial touch, prospective clients will look at your website and determine if they want to meet with your sales team based on what should be a professional, educational, easy to navigate and inspiring website.
5. Have a story. Why choose your company over the competition?  Let prospective clients know why they should work with you. Leave out phrases like "we have the best people, best product/service and best on-time delivery." These characteristics should be assumed about your company, as you wouldn’t still be in business if you didn’t offer good service. Ask your employees to think of a few important elements to add to your story, and share it with your friends, family and business confidants to test its effectiveness.

With all of this integrated communication and work in place, there is no reason your company shouldn’t succeed in reaching prospective clients, getting leads and staying competitive. 

Written by Jim Dunbar, IMEC Marketing Coordinator

What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?

You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach.  If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.

You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.