This article is written by OTB Solutions.
My clients are experiencing both prosperity and uncertainty. Many clients are having record-breaking sales and profits this year. Often the challenge now is meeting the growth in orders and hiring team members to support this growth. Sales leaders are happy, CEOs are happy and the shareholders are pleased we are meeting and often exceeding their growth objectives.
Champaign precision machine shop improves quality and processes, and sees an increase in new customers after achieving dual certifications for ISO 9001:2015 and AS9100D.
This article is written by Winsby.
Marketing seems simple: you’re just spreading the word about your company, right? That doesn’t take much skill, right? Wrong and wrong.
Marketing requires more than just putting together an email or writing an ad. Marketing is a nuanced, multifaceted process that can overwhelm even the most successful business operators.
This article is written by Mark Allen Roberts, CEO and Founder of OTB Solutions.
To say 2021 has been a rollercoaster ride of incredible highs and scary lows is an understatement. We have experienced market disruptions, uncertainty, new pandemic variants, and constraints none of us could have forecasted. In response to these changes CEOs and business owners adapted. A recent McKinsey study indicates more than 60% of CEOs restructured their organization in response to the pandemic.
This article is written by Mark Allen Roberts, CEO and Founder of OTB Solutions.
I have been sharing how powerful capturing the voice of your customers (VoC) and voice of your market ( VoM) is in growing your business profitably. In this post I will share how to leverage customer voice into a “sales secret weapon“.
In a recent post I shared how critical it is to understand the criteria your buyers use today as well as how those criteria rank in order of importance. You may be providing services and
No, I am not referring to the classic Johnny Cash song that I often heard my father play in my youth. Although perhaps a few lines of the lyrics are fitting.
No doubt the pandemic crisis and social unrest have shaken many of our companies, our work colleagues, and ourselves to the core. We have had our hands full trying to address challenges amid massive uncertainty. A friend and I were recently lamenting how customer service appears to be at an all-time low. We could cite several examples of carefree and lacking customer service. Seemingly, it is OK to explain away poor service and quality “because of COVID”. Understandably, our companies are challenged to perform. As leaders, we have likely taken our eye off the basics while dealing with the onslaught of uncertainty.
Short term disruption not only disrupts and interrupts business, but also our thinking in how we do business. Disruption forces us to learn and grow. It’s uncomfortable, even painful to endure, as we wish our circumstance was that of even one week ago, when our work was more comfortable and uneventful.
How to market to new customers when orders are slow:
StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.
Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.
