This is an original article by Michelle Kelly of K+L Storytellers.
This is an original article by Custom Direct, Inc.
“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.
Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over. What is it? Should I care about it - is it important? What work is involved? How do I get started? I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone. Another reason is that a good amount of companies don’t know SEO is even “a thing.”