Attracting Qualified Applicants Through Social Media

Posted by IMEC on Feb 28, 2024 4:39:04 PM

This is an original article from MFG Empire.

By: Matt O'Reilly, VP, MFG Empire

Credit: MFG Empire

In the evolving landscape of recruitment, social media has emerged as a game changer for
connecting with potential candidates, particularly in the manufacturing sector. With a vast
majority of the workforce active on various social media channels, leveraging these platforms for recruitment marketing can significantly enhance a company’s ability to attract top talent. Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.

+

Voice of Customer Finds “Sales Secret Weapons”

Posted by IMEC on Oct 29, 2021 1:20:32 PM

This article is written by Mark Allen Roberts, CEO and Founder of OTB Solutions.

I have been sharing how powerful capturing the voice of your customers (VoC) and voice of your market ( VoM) is in growing your business profitably. In this post I will share how to leverage customer voice into a “sales secret weapon“.

In a recent post I shared how critical it is to understand the criteria your buyers use today as well as how those criteria rank in order of importance. You may be providing services and

+

Manufacturers, Your Story Is Your Best Competitive Advantage

Posted by IMEC on Sep 22, 2020 10:26:30 AM

This is an original article by Michelle Kelly of K+L Storytellers.

+

How Do I Make Google Like Me?

Posted by IMEC on Sep 21, 2020 11:28:21 AM

This is an original article by Custom Direct, Inc.

“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.

+

Search Engine Optimization - What is it and is it Important to Manufacturers?

Posted by Mary Mechler on Aug 14, 2019 1:39:31 PM

Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over.  What is it? Should I care about it - is it important? What work is involved? How do I get started?  I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone.  Another reason is that a good amount of companies don’t know SEO is even “a thing.”

+

    Subscribe to Email Updates:

    Stay Connected:

    Posts by Category