This is an original article from MFG Empire.

By: Matt O'Reilly, VP, MFG Empire

Credit: MFG Empire

In the evolving landscape of recruitment, social media has emerged as a game changer for
connecting with potential candidates, particularly in the manufacturing sector. With a vast
majority of the workforce active on various social media channels, leveraging these platforms for recruitment marketing can significantly enhance a company’s ability to attract top talent. Let’s explore some effective strategies for using social media channels to reach, capture, and engage your target audience in the manufacturing sector.

Who is StratMarketing Group?

StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.

Written by Jim Dunbar, IMEC Marketing Coordinator

What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?

You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach.  If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.

You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.