North Branch Works and IMEC are co-hosting an upcoming breakfast forum and discussion on Search Engine Optimization for Manufacturers on June 17th. The morning event will be held at WaterSaver Faucet in Chicago and feature web design and social media expertise from Orbit Media.
Why should you care about Search Engine Optimization (SEO)?
Some companies think they're immune to SEO because you may manufacture a very niche product and don't have much competition. Why would you need some tech gimmicks to vault your name to the top of a search engine list?
The question is: Why wouldn't you?
Let's look at John Deere, a farmland icon. A John Deere distributor unfolded an effective SEO strategy and quadrupled the amount of search engine-driven traffic to its site. For one, it ramped up indexable content from a few hundred pages to more than 50,000 and, in turn, sold more of the products featured on those pages. (See another manufacturer's SEO success story here.)
Why would a manufacturer like John Deere , or one of its distributors care about SEO? Well, it's a great tool for driving revenue, but the effects go even deeper than that. When people search for a product they need and your company pops up first, that SEO-in-action isn't just a sales tool, it's also a marketing push. Think of digital marketing as a far-reaching branding opportunity that can propel your product further into consumer consciousness.
Learn more about Search Engine Optimization for Manufacturers at the June 17th breafast. RSVP by contacting kari@northbranchworks.org. Also, learn more about Orbit Media by visiting their website at www.orbitmedia.com.
