Innovate or die. This may sound like a particularly harsh term but when you look at Toys ”R” Us as an example, it rings all too real. They just recently had to file for chapter 11 bankruptcy and are in real danger ofcompletely disappearing from the retail landscape. When you don’t change and adapt, the world passes you by.

Written by Jim Dunbar, IMEC Marketing Coordinator

What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?

You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach.  If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.

You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.

Written by Jim Dunbar, IMEC Marketing Coordinator

How much to do you know about your current market position? How are you gaining knowledge about the marketplace to launch a new product? What about expanding your current product line into a new market?   Maybe you even want to diversify into several new markets.  There are numerous reasons you should know your current and future marketplaces and they are enormously beneficial to the health and growth of your business.