Global competition, OEM pricing, delivery and quality demands, and other threats to a profitable market position require more strategic marketing plans that focus on the right products and services reaching the right customers in the right way at the right time. Without planning, success can be a result of luck.

Companies need to have a balanced distribution of profitable customers, products and sales methods focused on value to the customer, and a position in the marketplace that supports their strategic plan.

Welcome the newest member of the IMEC team, CI specialist serving the Greater Chicagoland area...

Megan Falconer, a Technical Specialist with the Illinois Manufacturing Excellence Center, has four years of manufacturing experience as a Product Engineer, Materials Coordinator, Quality Engineer, Manufacturing Engineer, and Process Engineer in both the steel and plastics industries.  APICS certified, Megan has also completed course work and training in Six Sigma Green Belt and lean tools and methodologies.

North Branch Works and IMEC are co-hosting an upcoming breakfast forum and discussion on Search Engine Optimization for Manufacturers on June 17th. The morning event will be held at WaterSaver Faucet in Chicago and feature web design and social media expertise from Orbit Media.

Why should you care about Search Engine Optimization (SEO)?

Some companies think they're immune to SEO because you may manufacture a very niche product and don't have much competition. Why would you need some tech gimmicks to vault your name to the top of a search engine list?