This article is written by Mark Allen Roberts, CEO and Founder of OTB Solutions.

I have been sharing how powerful capturing the voice of your customers (VoC) and voice of your market ( VoM) is in growing your business profitably. In this post I will share how to leverage customer voice into a “sales secret weapon“.

In a recent post I shared how critical it is to understand the criteria your buyers use today as well as how those criteria rank in order of importance. You may be providing services and

Many manufacturers continue to face challenges in their quest to recruit employees. If you are struggling with acquiring talent, consider doing more to attract mid-career workers – individuals in their thirties, forties and fifties who seek new employment opportunities. Armed with experience and skills acquired during years of working, they can be hired to fill critical roles and help propel your company forward.

Here are some helpful tips:

Local and regional colleges are terrific places for recruiting entry-level talent. Here are nine tips for getting the most out of your college recruitment program.

1. Work on Recruitment All Year
College students begin looking for internships and jobs long before they graduate. Therefore, it’s important to form strong relationships year-round through a variety of tactics.

Are you struggling to find an adequate amount of young job applicants? One smart, pivotal move you can make right now is to ramp up recruitment of high-school students. By focusing on current students as well as recent graduates, you can ensure you have a strong pipeline of workers to sustain your manufacturing business. Here are nine ideas to help you get started:

The path to manufacturing is widening. While disruptive technology like robotics, AI and data analytics is shaping the factory of the future, higher education is forging a path with education-industry partnerships, certificates and credentials, statewide networks, and an eager desire to solve problems with interdisciplinary teams.