Linkedin: An Essential Marketing Tool for Manufacturers

Posted by Simone Erskine on Oct 9, 2020 8:10:00 AM

Social media is drastically changing the way customers interact with manufacturers. Not only are there more users on social media today, but more and more businesses in the B2B space are starting to realize the power of connecting socially with existing clients and new prospects to form a more lasting customer experience.

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Critical Security Controls: An Introduction

Posted by IMEC on Oct 5, 2020 3:57:57 PM

This is an original post by Jana White of Alpine Security.

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Get to Know IMEC’s Board of Directors: Jeffrey Taylor

Posted by Jordyn Shawhan on Oct 2, 2020 12:09:52 PM

Jeffrey Taylor is the President and CEO of Crafts Technology in Elk Grove Village, a manufacturing firm with decades of experience producing products that demand super hard materials. As one of our newest Board members, Taylor spoke with us virtually and gave insight into his manufacturing background and why he’s excited to be on the IMEC board.

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What’s the Deal With Improv in Business?

Posted by IMEC on Sep 30, 2020 8:37:56 AM

Written by Jon Colby, CEO /Founder of Jon Colby Speaks.

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Manufacturers, Your Story Is Your Best Competitive Advantage

Posted by IMEC on Sep 22, 2020 10:26:30 AM

This is an original article by Michelle Kelly of K+L Storytellers.

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How Do I Make Google Like Me?

Posted by IMEC on Sep 21, 2020 11:28:21 AM

This is an original article by Custom Direct, Inc.

“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.

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Is Your Website Content Out-of-Date?

Posted by IMEC on Sep 17, 2020 9:00:06 AM

This is an original article by Custom Direct, Inc.

Vintage is all the rage, but out-of-date details on your website are never in style. Your site is filled with important information about your business. In many ways, it becomes your round-the-clock salesman, accounting for much of the decision-making process conducted by potential customers. Ensuring website content is up-to-date and reliable is key in establishing legitimacy and trust - making the difference in gaining a new customer, or losing a sale. Here are the 5 areas of your site which might need updating. Some of these are “quick” fixes, while others may require a bit more effort. Regardless of time involved, each item on this checklist is valuable to your digital presence, and should be reviewed for accuracy:

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Identifying and Eliminating Waste Caused by COVID-19

Posted by Steve Sandercook on Sep 16, 2020 2:59:27 PM

Written by Steve Sandercock and Greg Thompson.

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DOL’s Latest Revisions Clarify Employer Responsibilities Under FFCRA

Posted by IMEC on Sep 15, 2020 2:20:00 PM

An original article byScott Cruz from Greensfelder.

On September 11, 2020, the U.S. Department of Labor (DOL) issued revised FFCRA regulations that clarify workers’ rights and employers’ responsibilities under the FFCRA’s paid leave provisions, specifically the Emergency Paid Sick Leave Act (EPSL) and Emergency Family and Medical Leave Expansion Act (EFMLEA). 

The primary impetus for the revisions to the FFCRA regulations was to provide clarity following the August 3, 2020, decision of the U.S. District Court for the Southern District of New York, which invalidated four different portions of the FFCRA regulations.

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What is the Difference Between CMMC, DFARS, and NIST 800-171?

Posted by IMEC on Sep 15, 2020 11:47:13 AM

This is an original post by Roisin Coleman of Alpine Security.

Without Cybersecurity Maturity Model Certificate (CMMC) compliance, a contractor will be barred from all future Department of Defense (DoD) contracts. The CMMC officially launched in January 2020, building upon the DFARS and NIST 800-171 standards with additional requirements for vendors working with the DoD. Understanding CMMC and how it differs from DFARS and NIST 800-171 is crucial to the current and future success of government contractors.

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