This is an original article written by Dan Brown, President of DB Performance Solutions.

Why Risk Matters

In business ”RISK” is a scary word. We have risks if we move forward and risks if we remain still. No matter what industry you are in, you are guaranteed to run into risks. As a business leader, how do you know when to take a risk and when not to take a risk? The answer is pretty straight forward - analyze and then manage your risks - which is certainly easier said than done!