Short term disruption not only disrupts and interrupts business, but also our thinking in how we do business.  Disruption forces us to learn and grow.  It’s uncomfortable, even painful to endure, as we wish our circumstance was that of even one week ago, when our work was more comfortable and uneventful.

How to market to new customers when orders are slow:

Who is StratMarketing Group?

StratMarketing Group (StratMg) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMg, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMg was formed.

Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over.  What is it? Should I care about it - is it important? What work is involved? How do I get started?  I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone.  Another reason is that a good amount of companies don’t know SEO is even “a thing.”

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

We use abbreviations all the time. CRM, SOW, CPA, etc. While this shorthand often makes it easier to communicate internally between co-workers, it often is confusing for customers. Companies inadvertently start to create their own language with these acronyms and even put them within their marketing materials, proposals, and other communications. Yet the problem is that this frequently minimizes communication effectiveness, creates confusion, and even worse, causes customer frustration.

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

Most "predictive rundown" articles that kick off at the beginning of the year focus on big technologies, major disruptions, or massive breakthroughs that will upend your market. While these possibilities may manifest at some point, there's something to be said for going back to the basics. They say, "what got you here, might not get you there", that doesn't mean as an organization you toss out the good with the bad. More importantly, you don't lose sight of the practical essentials that make a business successful - customers.

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

We often over simplify what we believe a customer’s need is, often due to the fact that many organizations view customer needs through an internal lens.

“Because we sell widgets, our customer must need widgets. Our customers must want them to perform reliably, have them delivered on time, and at least meet a minimum quality standard.”

IMEC is proud to announce the addition of a marketing manager and a regional manager to our growing team of improvement specialist. Both of our new team members are enthusiastic and eager to help create competitive futures in Illinois.

This month, IMEC welcomed two new Marketing Coordinators to our statewide team of excellence-focused specialists.

Written by Andrea Belk Olson, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

As successful business leaders, we feel we have a handle on what our customers want. Leveraging anecdotal feedback from the sales force, formal studies by the marketing team, data capture from customer service, and overall competitive research, there's a strong level of confidence of what customers are needing and how we can serve them.

Or are we secretly in the dark?