Voice of Customer Finds “Sales Secret Weapons”

Posted by IMEC on Oct 29, 2021 1:20:32 PM

This article is written by Mark Allen Roberts, CEO and Founder of OTB Solutions.

I have been sharing how powerful capturing the voice of your customers (VoC) and voice of your market ( VoM) is in growing your business profitably. In this post I will share how to leverage customer voice into a “sales secret weapon“.

In a recent post I shared how critical it is to understand the criteria your buyers use today as well as how those criteria rank in order of importance. You may be providing services and

+

6 Questions to Ask Before Choosing a CRM

Posted by IMEC on May 31, 2019 11:07:00 AM

This is an original article written by Megan Robinson, the VP of Marketing at @Revenue.

Still using Excel to track your networking connections? That might work, to a degree — but it isn’t scalable. You easily lose track of contacts, you miss follow ups and you can do better. Do you dream of a tool that tracks your pipeline, stores all your notes and automatically reminds you to follow up, or even does it for you?

That tool exists. Enter the Customer Relationship Management (CRM) system of your dreams.

+
Content not found

    Subscribe to Email Updates:

    Stay Connected:

    Posts by Category