Reflex Fitness Products was given birth in 1990 through the creative forces of Craig Askam and Mike Adolphson. It was a combination of Mike’s sales, gym and design experience along with the collision of Craig’s machining and manufacturing expertise that proved to be an incredible combination. Reflex’s handcrafted, functional, biomechanically correct designs tagged with their competitive pricing equals some of the best values in the industry.
All of Reflex’s equipment is built in house and Reflex takes great pride in making equipment that proudly stands as built in America. Each piece of equipment begins with the planning process and then the application of raw materials. Looking for custom built equipment? Reflex can build whatever you want! It is what sets Reflex apart.