Listening to Your Employees:  Employee Engagement Survey During a Crisis

Posted by Ashley Barsanti on Apr 29, 2020 9:14:25 AM

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Who would have thought that only a few months into the year 2020, we would all be living through another life-altering crisis? Like previous major crises, they are unwelcomed and unwanted. As we are in the trenches of this current experience, we must remain united and look ahead to a new world that will forever be impacted.

Within an organization, maintaining strong cohesiveness as a team is what will keep us thriving through obstacles. At times, uncertainty in such circumstances can spread like wildfire. People are looking to leaders who will listen to them and protect them, resulting in stability and hope. For this to occur, feedback must be obtained to see how things such as one’s leadership skills are impacting levels of engagement.

One vetted tool that focuses on engagement levels is a pulse survey. This is a brief survey that captures and measures employee feedback on a real-time basis, allowing leadership to make the proper adjustments in the workplace.

Topics to gain insight on, during a crisis, might vary based upon what your current organization is experiencing (ex. furloughs, fluctuation in productivity demands, new policy implementations, etc.). Nevertheless, there are key areas to concentrate on. The following are those key areas, with examples of questions to ask employees within a pulse survey:

  • Workforce Engagement: I have been given follow-up training that positively impacts my job performance.
  • Leadership Engagement: I receive clear direction from my immediate supervisor.
  • Operational Engagement: Overall, the company is a safe place to work.
  • Organizational Engagement: I would recommend this company to my friends as a great place to work.

The other component of gaining insight is through obtaining qualitative information. Since there are new policies and recommendations in place to social distance, obtaining qualitative information can be done by incorporating open-ended questions. These questions should be created to elicit opportunities of change. 

Obtaining feedback allows employees to be invested and fully committed to the organization which ultimately improves things such as productivity levels, customer service, profitability, and a safer work environment. Yes, it is a challenge during these times to make sure employees are engaged. However, now is the time to pave the path forward to create opportunities for resilience.

Want to learn more more? Get more expert insights on employee engagement!


IMEC experts are ready to answer questions and provide guidance on strategies to boost your employee engagement. Get in touch today!

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Ashley Barsanti

Written by Ashley Barsanti

Topics: employee engagement, leadership, strategy, communication, COVID-19

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