Why do businesses translate their websites and marketing material?

Posted by Amy Fitzgerald on Mar 12, 2018 10:37:00 AM

Written by Rick Wysocki, President of Language SI

What language do you speak? 75% of internet users have reported they search using their native language even though they may speak English as a second language, and likely speak it very well.  Let's look at a few of the benefits of offering multiple language options on your website for your current/future customers.

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