Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
Most "predictive rundown" articles that kick off at the beginning of the year focus on big technologies, major disruptions, or massive breakthroughs that will upend your market. While these possibilities may manifest at some point, there's something to be said for going back to the basics. They say, "what got you here, might not get you there", that doesn't mean as an organization you toss out the good with the bad. More importantly, you don't lose sight of the practical essentials that make a business successful - customers.