Linkedin: An Essential Marketing Tool for Manufacturers

Posted by Simone Erskine on Oct 9, 2020 8:10:00 AM

Social media is drastically changing the way customers interact with manufacturers. Not only are there more users on social media today, but more and more businesses in the B2B space are starting to realize the power of connecting socially with existing clients and new prospects to form a more lasting customer experience.

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Manufacturers, Your Story Is Your Best Competitive Advantage

Posted by IMEC on Sep 22, 2020 10:26:30 AM

This is an original article by Michelle Kelly of K+L Storytellers.

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How Do I Make Google Like Me?

Posted by IMEC on Sep 21, 2020 11:28:21 AM

This is an original article by Custom Direct, Inc.

“SEO” is frequently thrown around in marketing strategy conversations — but often misused, or misunderstood. SEO, or Search Engine Optimization, is the effort of enhancing your website to improve rankings on search engines like Google or Bing, and thereby increasing your website traffic. Be aware, while there is a lot of information available regarding SEO best practices, many of these resources can become quickly out-dated, incorrect, or worse, intentionally misleading in their promises.

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Is Your Website Content Out-of-Date?

Posted by IMEC on Sep 17, 2020 9:00:06 AM

This is an original article by Custom Direct, Inc.

Vintage is all the rage, but out-of-date details on your website are never in style. Your site is filled with important information about your business. In many ways, it becomes your round-the-clock salesman, accounting for much of the decision-making process conducted by potential customers. Ensuring website content is up-to-date and reliable is key in establishing legitimacy and trust - making the difference in gaining a new customer, or losing a sale. Here are the 5 areas of your site which might need updating. Some of these are “quick” fixes, while others may require a bit more effort. Regardless of time involved, each item on this checklist is valuable to your digital presence, and should be reviewed for accuracy:

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A Pandemic Shows How Organizations Can Change Faster Than They Think

Posted by Andrea Olson on Mar 27, 2020 12:09:35 PM

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik.

The coronavirus has transformed our world virtually overnight. Companies have had to change on a dime how they operate and communicate. While this is an incredibly serious situation, it's an opportunity for businesses to re-evaluate their approach to managing change going forward.

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Short-Term Disruptions Can be a Catalyst for Innovation in Long-Term Growth Planning

Posted by Mary Mechler on Mar 25, 2020 10:26:35 AM

Short term disruption not only disrupts and interrupts business, but also our thinking in how we do business.  Disruption forces us to learn and grow.  It’s uncomfortable, even painful to endure, as we wish our circumstance was that of even one week ago, when our work was more comfortable and uneventful.

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How to Market to New Customers When Orders are slow

Posted by Mary Mechler on Mar 23, 2020 12:42:07 PM

How to market to new customers when orders are slow:

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Meet StratMarketing Group, the Relationship Builders for Illinois Manufacturers

Posted by Simone Erskine on Feb 25, 2020 8:03:00 AM

Who is StratMarketing Group?

StratMarketing Group (StratMG) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMG, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMG was formed.

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Search Engine Optimization - What is it and is it Important to Manufacturers?

Posted by Mary Mechler on Aug 14, 2019 1:39:31 PM

Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over.  What is it? Should I care about it - is it important? What work is involved? How do I get started?  I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone.  Another reason is that a good amount of companies don’t know SEO is even “a thing.”

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Your Language Isn't Their Language

Posted by Andrea Olson on Jul 19, 2019 1:32:38 PM

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

We use abbreviations all the time. CRM, SOW, CPA, etc. While this shorthand often makes it easier to communicate internally between co-workers, it often is confusing for customers. Companies inadvertently start to create their own language with these acronyms and even put them within their marketing materials, proposals, and other communications. Yet the problem is that this frequently minimizes communication effectiveness, creates confusion, and even worse, causes customer frustration.

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