This month, IMEC welcomed two new Marketing Coordinators to our statewide team of excellence-focused specialists.
Written by Andrea Belk Olson, MSC and CEO of Pragmadik
As successful business leaders, we feel we have a handle on what our customers want. Leveraging anecdotal feedback from the sales force, formal studies by the marketing team, data capture from customer service, and overall competitive research, there's a strong level of confidence of what customers are needing and how we can serve them.
Or are we secretly in the dark?
Written by Jim Dunbar, IMEC Marketing Coordinator
What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?
You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach. If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.
You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.
Written by April Glosser, Thrive Market Intelligence
Effective Market Monitoring can provide early warning of threats, advance notification of opportunities and deliver a significant advantage over your competitors.
Here is a quick 4-step process to begin Market Monitoring in it’s simplest form: