Search Engine Optimization - What is it and is it Important to Manufacturers?

Posted by Mary Mechler on Aug 14, 2019 1:39:31 PM

Common reactions to the words, Search Engine Optimization, could be a stare, yawn, or obvious glazing over.  What is it? Should I care about it - is it important? What work is involved? How do I get started?  I think one reason for these reactions is there are many activities performed that collectively make up an SEO program - most of which are generally unknown to business owners, and therefore unassigned to anyone.  Another reason is that a good amount of companies don’t know SEO is even “a thing.”

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Your Language Isn't Their Language

Posted by Andrea Olson on Jul 19, 2019 1:32:38 PM

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

We use abbreviations all the time. CRM, SOW, CPA, etc. While this shorthand often makes it easier to communicate internally between co-workers, it often is confusing for customers. Companies inadvertently start to create their own language with these acronyms and even put them within their marketing materials, proposals, and other communications. Yet the problem is that this frequently minimizes communication effectiveness, creates confusion, and even worse, causes customer frustration.

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In 2019, Customer Understanding Is the Key to Growth

Posted by Andrea Olson on Mar 19, 2019 12:09:41 PM

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

Most "predictive rundown" articles that kick off at the beginning of the year focus on big technologies, major disruptions, or massive breakthroughs that will upend your market. While these possibilities may manifest at some point, there's something to be said for going back to the basics. They say, "what got you here, might not get you there", that doesn't mean as an organization you toss out the good with the bad. More importantly, you don't lose sight of the practical essentials that make a business successful - customers.

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Is Your Focus on You, or Your Customer?

Posted by Andrea Olson on Jan 10, 2019 10:32:05 AM

Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

We often over simplify what we believe a customer’s need is, often due to the fact that many organizations view customer needs through an internal lens.

“Because we sell widgets, our customer must need widgets. Our customers must want them to perform reliably, have them delivered on time, and at least meet a minimum quality standard.”

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Help us Welcome Marketing Manager, Kristy Johns and Regional Manager, Johnny Him to the IMEC Team

Posted by Simone Erskine on Nov 27, 2018 8:37:25 AM

IMEC is proud to announce the addition of a marketing manager and a regional manager to our growing team of improvement specialist. Both of our new team members are enthusiastic and eager to help create competitive futures in Illinois.

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Help Us Welcome Two New Members to "Team Marketing"

Posted by Amy Fitzgerald on May 30, 2018 11:33:00 AM

This month, IMEC welcomed two new Marketing Coordinators to our statewide team of excellence-focused specialists.

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What Customers Really Want

Posted by Andrea Olson on Feb 26, 2018 9:13:42 AM

Written by Andrea Belk Olson, MSC and CEO of Pragmadik
https://www.linkedin.com/in/olsonandrea1/

As successful business leaders, we feel we have a handle on what our customers want. Leveraging anecdotal feedback from the sales force, formal studies by the marketing team, data capture from customer service, and overall competitive research, there's a strong level of confidence of what customers are needing and how we can serve them.

Or are we secretly in the dark?

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Elevate your Marketing Efforts to Perform with Agency Precision

Posted by Jim Dunbar on Nov 27, 2017 9:18:59 AM

Written by Jim Dunbar, IMEC Marketing Coordinator

What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?

You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach.  If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.

You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.

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Market Monitoring - As Easy as 1, 2, 3...4

Posted by Amy Fitzgerald on Sep 28, 2017 10:19:49 AM

Written by April Glosser, Thrive Market Intelligence

Effective Market Monitoring can provide early warning of threats, advance notification of opportunities and deliver a significant advantage over your competitors.

Here is a quick 4-step process to begin Market Monitoring in it’s simplest form:

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