Getting Started with Journey Mapping: A Comprehensive Primer to Creating Your First Journey Map in Just Three Weeks!

Posted by Simone Erskine on Jun 20, 2019 7:49:00 AM

This is an original article written by Jon Berbaum, President of Highland Solutions.

Journey maps are very popular tools at the moment, and with good reason. They’re a simple, fast, and effective way to help a team understand the experiences that customers are having with an organization from the customers’ point of view.

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