Written by Jim Dunbar, IMEC Marketing Coordinator
What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?
You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach. If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.
You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.