Meet StratMarketing Group, the Relationship Builders for Illinois Manufacturers

Posted by Simone Erskine on Feb 25, 2020 8:03:00 AM

Who is StratMarketing Group?

StratMarketing Group (StratMG) is a demand generation company that places high value on building authentic relationships with customers and partners.

Prior to starting StratMG, Parin Mody contributed to deploying one of the first implementations of Voice-over Internet Protocol (VoIP) in the United States. From there, he transitioned into product marketing within manufacturing that eventually led to marketing and sales experience specifically within the manufacturing industry in the United States - hence, StratMG was formed.

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Getting Started with Journey Mapping: A Comprehensive Primer to Creating Your First Journey Map in Just Three Weeks!

Posted by Simone Erskine on Jun 20, 2019 7:49:00 AM

This is an original article written by Jon Berbaum, President of Highland Solutions.

Journey maps are very popular tools at the moment, and with good reason. They’re a simple, fast, and effective way to help a team understand the experiences that customers are having with an organization from the customers’ point of view.

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