Written by Andrea Belk Olsen, MSC and CEO of Pragmadik
It's not about you. Truly, no matter what business you are in, it's not about you.
Too many organizations unintentionally support internal cultures that focus on the company, not the customer.
For example, have you ever heard your team being negative about customers, saying that they "don't get it"? Or about a competitor, stating they are "less than" your organization? What both of these things have in common is that they aren't focused on understanding and serving the customer. If your customer "doesn't get it", that's on you. If your competition is "less than", is that your perspective or your customers?