This is an original article written by Megan Robinson, the VP of Marketing at @Revenue.
Whitepaper and executive summary provided by the ISA, a technology and workforce training partner of IMEC.
Effective cybersecurity management is essential for all organizations, regardless of size. There are many standards and guidance documents available to help organizations determine a way forward.
The ISA whitepaper “Industrial Cybersecurity for Small- and Medium-Sized Businesses” is intended to provide a starting point for SMBs, particularly those that manage industrial processes and employ some level of automation. Specific examples include SMBs in the chemical, water, or wastewater treatment sectors.
While it is generally accepted that Operational Technology (OT) system security requires different or additional measures than general-purpose Information Technology (IT) system security, it is also true that smaller companies might have difficulty implementing much of the available guidance.
Written by Jim Dunbar, IMEC Marketing Coordinator
What methods are you or your marketing team employing to achieve the highest ROI? How are you using your skills and time to be most efficient?
You are more than likely in a position where you, a small team or a single employee, are tasked with multiple with duties including marketing outreach. If you are like most other small companies, you have a web presence, post on some social media sites and maybe even compose a newsletter.
You can spend a lot of time and money to market your products but do you really know what’s getting you the best results? The ultimate goal is to generate more revenue.